Team Details:

 Theme/Relevant Ministry:

GIG ECONOMY:
Ministry of Oversees Pakistanis and Human Resource Development

Project Brief:

This research delves into the evolving landscape of the job market in Pakistan, particularly focusing on the transition of women from traditional labor market roles to online employment. It emphasizes the significance of job satisfaction in individuals’ lives and its impact on overall well-being, productivity, and commitment to work. It highlights the changing dynamics of work, with the online job market offering flexibility, autonomy, and a wider range of opportunities, particularly for women.

The study will identify various challenges and opportunities faced by women during this transition, including societal norms, cultural barriers, limited education, and safety concerns. It underscores the importance of understanding the factors influencing job satisfaction in both traditional and online job settings to create supportive environments for women’s economic empowerment. Moreover, this research addresses the need for policy interventions aimed at enhancing educational opportunities, promoting digital inclusion, and dismantling cultural barriers to facilitate women’s transition to online employment. Utilizing Schlossberg’s Transition Theory as a theoretical framework, this research aims to comprehensively examine the experiences of women transitioning from traditional to online jobs. It incorporates a quantitative research design to gather data on job satisfaction, challenges, and opportunities. The research findings are expected to provide actionable insights and recommendations for organizations, policymakers, and stakeholders to enhance job satisfaction and support women’s participation in both traditional and online job markets. By bridging the gender gap in labor force participation and promoting gender equality, the study aims to contribute to women’s economic empowerment and national development in Pakistan. In summary, this research addresses the complexities associated with women’s transitions between traditional and online job markets in Pakistan. It emphasizes the need for comprehensive policy interventions, supportive work environments, and inclusive strategies to empower women economically and foster sustainable development.

Public Policy Relevance:

There are important policy implications for the study on Pakistani women who are switching from traditional labour market roles to online jobs. It emphasizes work-life balance and family issues as well as gender equality, economic empowerment, workforce adaptation, sociocultural barriers, educational and skill development policies, supportive work environments, and digital inclusion. In order to advance gender equality and help policymakers create programmes that give women economic empowerment, it is essential to comprehend the opportunities and obstacles that women encounter during this shift. The study also clarifies how to handle societal expectations and cultural norms in order to create a friendly atmosphere for women in both traditional and online work. It also emphasizes the necessity of laws to close the digital gap and guarantee women’s equitable access to online employment possibilities.